Transforming commerce, one hijab at a time
One of the tenets of our investment thesis - built around the rapid transformation of commerce - is investing in companies leveraging data and technology to meet the needs of new, emerging or previously underserved audiences. Massive, underserved audience One of the fastest growing audiences in the world today is the Muslim population. While the world’s total population is projected to grow 32% in the coming decades, the number of Muslims is expected to increase by 70% – from
On value-driven decision making.
I’m lucky enough to be partnering with the amazing Lizzie Francis in launching Brilliant Ventures, a firm that’s committed to going beyond capital for brilliant entrepreneurs. Lucky, not only because Lizzie is brilliant and well-respected and one of my favorite people, but also because we saw eye to eye on the most important thing we needed to do at the very beginning — before we activated deal flow, or engaged co-investors, or started raising funds. When Lizzie and I started